LeadDog provides Australia demographic maps for your GIS map software and analysis. Through international suppliers, and local map data partners LeadDog distributes the most current and accurate census map boundaries and demographic variables available. Administrative and postal boundaries may also be linked to demographic variables.
Australia demographics are available to the 4-digit postal code, local government areas, and statistical areas administrative boundary levels. Demographic variables include unemployment, gender, purchasing power, and population by age bands.
Other data of interest includes:
Consumer Spending is available for 20 different product categories. Product categories include recreational and cultural services, newspapers, books and stationary, catering services, personal care, and jewelry and watches.
Consumer Styles describe 10 different target groups useful for market segmentation, such as demographics, attitudes, and consumer behavior consumption. The target groups include comfortably off empty nesters, well informed modern consumers, security-oriented seniors, modern younger families and modern and pragmatic over-50s.
Additional variables available are households by income quintiles, education, households by type and marital status.
Business and marketing professionals make use of demographic map data for geomarketing, target marketing, consumer profiling, and site selection.
Contact us today to learn more about our map demographics.