LeadDog provides Canada demographic maps for your GIS map software and analysis. Through international suppliers, and local map data partners LeadDog licenses the most current and accurate census map boundaries and demographic variables available. Administrative and postal boundaries may also be linked to demographic variables.
Canada boundaries are available to the census subdivisions and dissemination areas administrative levels. Demographic variables include population, purchasing power, housing type, socioeconomic levels and gender.
Other data of interest includes:
Retail Spending relates to the proportion of purchasing power of a certain area’s population that is available for spending in retail. It is measured at the consumers’ place of residence.
Consumer Spending is available for 20 different product categories. Product categories include recreational and cultural services, newspapers, books and stationary, catering services, personal care, and jewelry and watches.
Consumer Styles describe 10 different target groups usable for market segmentation, such as demographics, consumer behavior, and consumer consumption. The target groups range from type A, high earning urban professionals, to type J, low-income younger consumers.
Additional demographic variables available are households by income quintiles, education, and households by marital status.
Business and marketing professionals make use of demographic map data for geomarketing, target marketing, consumer profiling, and site selection.
Contact us today to learn more about our map demographics.