LeadDog provides Czech Republic demographic maps for your GIS map software and analysis. Through international suppliers, and local map data partners LeadDog licenses the most current and accurate census map boundaries and demographic variables available. Administrative and postal boundaries may also be linked to demographic variables.
Czech Republic boundaries are available to the 5-digit postal code, Obce, basic settlement units, and statistical districts levels of administration. Demographic variables include population by age bands, disposable household income, retail turnover and purchasing power.
Other data of interest includes:
Retail Spending relates to the proportion of purchasing power of a certain area’s population that is available for spending in retail. It is measured at the consumers´ place of residence.
Consumer Spending is available for 20 different product categories. Product categories include furniture and furnishings, household textiles, household appliances, glassware and utensils, and tools and equipment for home and garden.
Consumer Styles describe 10 different target groups usable for market segmentation, such as demographics, consumer behavior, and consumer consumption. The target groups range from type A, high earning urban professionals, to type J, low-income younger consumers.
Business and marketing professionals make use of demographic map data for geomarketing, target marketing, consumer profiling, and site selection.
Contact us today to learn more about our map demographics.