LeadDog provides Ireland demographic maps for your GIS map software and analysis. Through international suppliers, and local map data partners LeadDog licenses the most current and accurate census map boundaries and demographic variables available. Administrative and postal boundaries may also be linked to demographic variables.
Ireland boundaries are available to the postal code, electoral divisions, and small areas administrative levels. Demographic variables include purchasing power, population by age bands, disposable household income and retail turnover.
Other data of interest includes:
Retail Spending relates to the proportion of purchasing power of a certain area’s population that is available for spending in retail. It is measured at the consumers’ place of residence.
Consumer Spending is available for 20 different product categories. Product categories include routine household maintenance, medical products and equipment, consumer electronics and IT equipment, durables for recreation and culture, and toys and games for hobby or sport.
Consumer Styles describe 10 different target groups useful for market segmentation, such as demographics, attitudes, and consumer behavior consumption. The target groups include comfortably off empty nesters, well informed modern consumers, affluent highly educated urban families, and younger lower and middle class consumers.
Additional variables available are education and households by type and marital status.
Business and marketing professionals make use of demographic map data for geomarketing, target marketing, consumer profiling, and site selection.
Contact us today to learn more about our map demographics.