LeadDog provides Portugal demographic maps for your GIS map software and analysis. Through international suppliers, and local map data partners LeadDog licenses the most current and accurate census map boundaries and demographic variables available. Administrative and postal boundaries may also be linked to demographic variables.
Portugal boundaries are available to the postal code, Freguesias, and census-subsections levels of administration. Demographic variables include include population by age bands, disposable household income, retail turnover and purchasing power.
Other data of interest includes:
Retail Spending reports the proportion of purchasing power that is available for retail spending.
Consumer Spending is available for 20 different product categories. Product categories include routine household maintenance, medical products and equipment, consumer electronics and IT equipment, durables for recreation and culture, and toys and games for hobby or sport.
Consumer Styles describe 10 different target groups usable for market segmentation, such as demographics, consumer behavior, and consumer consumption. The target groups range from type A, high earning urban professionals, to type J, low-income younger consumers.
Additional variables available are households by income quintiles, education, households by type.
Business and marketing professionals make use of demographic map data for geomarketing, target marketing, consumer profiling, and site selection.
Contact us today to learn more about our map demographics.