LeadDog provides New Zealand demographic maps for your GIS map software and analysis. Through international suppliers, and local map data partners LeadDog distributes the most current and accurate census map boundaries and demographic variables available. Administrative and postal boundaries may also be linked to demographic variables.
New Zealand boundaries are available to the area units and meshblocks levels of administration. Demographic variables include population, purchasing power, and gender.
Other data of interest includes:
Consumer Spending is available for 20 different product categories. Product categories include food and non-alcoholic beverages, acoholic beverages, tobacco, clothing, and footwear.
Consumer Styles describe 10 different target groups usable for market segmentation, such as demographics, consumer behavior, and consumer consumption. The target groups range from type A, high earning urban professionals, to type J, low-income younger consumers.
Additional demographic variables available are households by income quintiles, education, households by type and marital status.
GIS and real estate professionals make use of demographic map data for geomarketing, target marketing, consumer profiling, and site selection.
Contact us today to learn more about our map demographics.