LeadDog provides United States demographic maps for your GIS map software and analysis. Through international suppliers, and local map data partners LeadDog licenses the most current and accurate census map boundaries and demographic variables available. Administrative and postal boundaries may also be linked to demographic variables.
Demographics are available to the 5-digit postal code and to the country subdivisions, block groups and tracts levels of administration. Demographic variables include population, purchasing power, housing type and socioeconomic levels.
Other data of interest includes:
Retail Spending relates to the proportion of purchasing power of a certain area’s population that is available for spending in retail. It is measured at the consumers’ place of residence.
Consumer Spending is available for 20 different product categories. Product categories include furniture and furnishings, household textiles, household appliances, glassware and utensils, and tools and equipment for home and garden.
Consumer Styles describe 10 different target groups useful for market segmentation, such as demographics, attitudes, and consumer behavior consumption. The target groups include comfortably off empty nesters, well informed modern consumers, security-oriented seniors, modern younger families and modern and pragmatic over-50s.
Additional variables available are households by income quintiles and education.
Business and marketing professionals make use of demographic map data for geomarketing, target marketing, consumer profiling, and site selection.
Contact us today to learn more about our map demographics.